• Ciaran O'Kane in Data 12 years ago

TraderTalk: The Rise Of Big Data In Digital Marketing

This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza.

They talk to Ciaran McConaghy, Marketing Solutions Director at Fabric Worldwide and Dan de Sybel, Director of Technology and Operations at Infectious Media about building the big data infrastructure, how and when it can be applied as well as migration to enterprise solutions.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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