by Ciaran O'Kane on 20th Sep 2012 in TRADERTALK

This is a special TraderTalk on the rise of Big Data in digital advertising. This session is co-hosted by Paul Silver, Chief Strategy Officer, ExchangeWire and Kate Tickner, Digital Media Executive, EMEA at IBM Netezza.

They talk to Ciaran McConaghy, Marketing Solutions Director at Fabric Worldwide and Dan de Sybel, Director of Technology and Operations at Infectious Media about building the big data infrastructure, how and when it can be applied as well as migration to enterprise solutions.

Data