Road to ATS London: The Trade Desk’s Anna Forbes Discusses Madtech & TV

In the latest of a series of videos in the run-up to ATS London on 10 September, ExchangeWire's head of content, Lindsay Rowntree, speaks with Anna Forbes, UK general manager, The Trade Desk, about why there is much to be positive about within the digital advertising industry, as well as how emerging channels and technologies, such as TV and artificial intelligence, will pave the way for the future of ad tech and martech.

Forbes will be on stage at ATS London, joining a panel discussion on why TV will create such huge opportunity for digital advertising. Last few tickets are available to buy here.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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