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Making Brand Advertising & Programmatic Work Together
Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and [...]
Jana Jakovljevic, Head of Programmatic Solutions at Spotify, Discusses Cross-Platform Advertising
Filmed at ATS New York, this episode of TraderTalkTV features Jana Jakovljevic, head of programmatic solutions at Spotify. Here [...]
Programmatic TV Uncovered: IPONWEB's Brian Golbere Explains Specifics of the Dish SSP
Programmatic TV is a hot topic at the minute; particularly with recent announcements from big media owners like Sky and [...]
TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments
In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and [...]
TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and [...]
Rubicon Project's Jay Stevens Explains How XAPI Helps Ad Servers With Holistic Yield Management
In this week's TraderTalkTV, Rubicon Project International GM, Jay Stevens gives us a walkthrough of the XAPI offering. XAPI looks to [...]
Bob Walczak Discusses BidSwitch, And How It Connects Programmatic Supply And Demand
As programmatic buying and selling explodes in growth, some pain points are beginning to emerge in the eco-system around managing [...]
#TraderTalkTV: OpenX's Jason Fairchild Explains How Various Demand Classes Can Be Merged Into One Auction
How do you merge all demand classes - particularly RTB and network demand - into one big huge auction? [...]
#TraderTalkTV: Mobile Retargeting... How It Works And Use Cases
Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is [...]
#TraderTalkTV: Quantcast's Rebecca Muir Explains Why the Industry Needs to Move Away from Last Click Attribution
Attribution is still a huge problem in this industry. Much, if not all, digital advertising buys are measured on [...]
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