Steve Broadhead, managing director EMEA at Nexxen, joins ExchangeWire COO Lindsay Rowntree for our latest VoxPop.

In this engaging conversation, Steve dives deep on the challenges and opportunities of CTV, taking a look at how the TV ad market has evolved and how CTV ads can make a real, quantifiable impression.

The discussion covers:

• What are the opportunities and challenges for advertisers in the CTV space?

• How can advertisers avoid convoluted processes and the inefficiency of other formats?

• From a transparency and sustainability perspective, how does CTV advertising measure up?