The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve the efficiency of media trading, but a skills shortage prevents it from developing further, according to a survey ahead of this year’s ATS Paris.
The data comes in the first ExchangeWire European Programmatic Survey*, which offers insights into key industry trends for the following 12 months, and highlights the use of data, ability to formulate cross screen [...]
Tags Ad TradingAdvertiserATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationEuropeFranceMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline MarketingOnline videoProgrammaticProgrammatic VideoVideo
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Germany’s Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing adopts the French brand Teads.
German ad tech firm Fyber sells to RNTS Media
Germany-based Fyber had announced its sale to publicly-listed media tittle RNTS Media with reports valuing the transaction at €150m, although the exact [...]
Tags Ad ServerAd TradingAdvertiserAgencyAgency Trading DeskAnalyticsATSAudience BuyingBehavioural TargetingCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyDisplayEuropeFacebookGermanyMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBNative AdvertisingOnline videoProgrammaticRich MediaSSPStackStrategic InvestmentTrade bodiesTrading DeskVideo
One of ExchangeWire’s industry insiders discusses one of the ac tech’s key buzz phrases – ‘big data’ – and how it is now inextricably linked to CMOs, but also highlights how not all data is created equally, and warns marketers over the hazards of using third-data for strategic business decisions.
There’s no denying that we live in a world dominated by data. Gartner predicts that enterprise data will grow 650% in the next five years. Also, through 2015, 85% of Fortune 500 organisations will [...]
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where cookies are becoming more-and-more redundant.
We buy, we don’t understand what we get. We store, but we can’t use a lot of what we buy, and also lose much of what we could have used. We remarket, but we have [...]
Tags Ad ExchangeAd TradingAdvertiserAnalyticsAPACAudience BuyingBehavioural TargetingBig DataCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDigital MarketingJapanLocalMarketerMobileOnline MarketingPrivacyPrivate ExchangePrivate marketplaceProgrammaticProgrammatic GuaranteedProgrammatic PremiumProgrammatic VideoRetargetingRich MediaSearchSecond screenSocial Targeting
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark Conversant purchase tops record period of M&A for ad tech; Mega stacks spur debate; Twitter and Microsoft step up their ad services, and European programatic market valued at over €2bn.
Alliance Data’s purchase of Conversant tops record period of M&A
The biggest story in the last few days in ad tech has been the announcement [...]
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.
The Amobee cross-channel, cross-device stack is now a full end-to-end offering including a DSP (previously GradientX), RTB Exchange, Brand Intelligence (previously Kontera), Creative House (3D), Lifetime Value (LTV) and Amobee DMP.
With only 10% client crossover, and little product replication, the addition of Adconion Direct has brought Amobee reach [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Publicis leverages Adobe’s marketing cloud; ATS London insights; Videology’s European survey and Microsoft in talks for buy Swedish gaming firm.
Publicis & Adobe Ink Global Deal
France-base Publicis Groupe used this week’s Dmexco conference in Germany to unveil a landmark deal with Adobe to unveil the Publicis Groupe Always-On Platform, an Adobe-powered marketing stack that improve marketing attribution, and [...]
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well as an alternative scenario where the industry is controlled by a few vested interests.
Programmatic players are enjoying their time in the industry spotlight as they continue to attract large investment rounds, or eye potentially lucrative public listings. But this quest for investment returns means that every tier of the market must attempt to alter the [...]
Tags Ad ExchangeAd TradingATSAudience BuyingBehavioural TargetingBig DataBrandCross-ChannelDataData ExchangeData Management PlatformData OptimisationData StrategyDigital MarketingDisplayFacebookIndependent Trading DeskMarketerMarketing TechnologyMedia BuyingMobileOnline MarketingPrivate ExchangeProgrammaticProgrammatic GuaranteedProgrammatic PremiumPublisherPublisher ExchangePublisher Trading DeskRTBSecond screenStackTrading DeskYield Optimisation
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech players.
Multiple ExchangeWire sources note how the emergence of large enterprise software companies (read ‘enterprise’, or ‘marketing cloud’ players) will affect companies that have previously solely offered advertising services.
One of the key panel discussions at this year’s
Tags AdvertiserAgencyAgency Trading DeskAnalyticsATSBig DataBrandCross-ChannelDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationEnterprise MarketingFragmentationmarketing cloudMarketing TechnologyMedia BuyingOnline MarketingPlatform
Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the latest move in a Silicon Valley arms race, but also explains to his thoughts this can prove risky for brands’ own data.
Yahoo’s purchase of Flurry has dominated discussions in ad tech circles in the last day or so. There is still speculation over the cost of the transaction with estimates ranging from $300m to up to $1bn.
Most discussions [...]
Tags Ad ServerAd TradingAdvertiserAnalyticsATSAudience BuyingBehavioural TargetingBidderBig DataBrandDataData ExchangeData Management Platformdata modellingData OptimisationData StrategyData visualisationDemand Side NetworkDigital MarketingDisplayDSPDynamic Ad OptimisationExchange NewsMarketerMarketing TechnologyMedia BuyingMobileMobile Ad ExchangeMobile Ad NetworkMobile DisplayMobile RTBPremiumProgrammaticProgrammatic GuaranteedProgrammatic PremiumProspectingRich MediaRTBself-service platform