Manadge, the advertising management platform specialised in programmatic, has announced the extension of its presence in Italy by partnering with sales house Adasta. Using Manadge's technology, Adasta can easily analyse its ad stack and increase monetisation performance across all its publishers. 

“Managde's technology has perfectly fitted the needs of Adasta's team to have one single view for all the data coming from different ad exchanges and demand partners," commented Simone Chizzali, chief executive officer and founder of Adasta. "Fully supported during the set up of our dashboard, we now finally have a great tool to optimise and to especially save our time spent in everyday analysis”.

With high data granularity available in Manadge’s platform, its Mapping Engine provides automated, personalised, and real-time aggregation of data across all SSP partners, allowing Adasta to control all its Publishers from one single view and easily understand its inventory. It is an indefinable time saver. 

Manadge CEO Nathan Venezia commented, “We are excited to work with Adasta. The company offers optimised monetisation to publishers with its advanced stack. By using the Manadge platform, Adasta has a better understanding of its inventory and optimise performances across all partners”.