Apple finally unveiled its highly-anticipated tablet computer. They’re calling it the iPad, and it looks set to deliver Apple another blockbuster success. Apple has signed up a number of high-profile publishers, and its being touted in some quarters as a vital revenue stream for ailing publishers.
The most interesting thing about the new iPad though is the app market. Like the iPhone, this latest bit of Apple hardware will have an app store of its own. The official SDK has been released to developers today, and applications developed specifically for the iPad should appear in the coming weeks.
Apple also revealed that existing iPhone apps will work on the new platform. So will similar mobile ad formats work on the iPad? Mobclix has confirmed that all existing iPhone ad formats will work on the new platform.
Apple has opened yet another platform for agencies and advertisers to run mobile-specific campaigns across. And given the hype and hysteria surrounding the launch, you’d expect Apple to sell a shed load of these devices. This makes the recent acquisition of Quattro all the more prescient.
Apple clearly had a strategy when it bought Quattro: namely, to strengthen its influence in the app display market on the iPhone and the-soon-to-be omnipresent iPad. This massive revenue opportunity is going to make Quattro look like a bargain buy.