Media and Games Invest plc (MGI) announced today that its subsidiary gamigo AG agreed to acquire Verve Wireless, Inc.’s assets, advancing its market position. Verve is a leading North American mobile data platform for location-based programmatic video and display marketing.
MGI believes in the combination of M&A and organic growth in the synergetic gaming and media sectors, having acquired over 30 companies and assets in the last six years, including mobile SSP and programmatic ad exchange PubNative GmbH and mobile user acquisition and performance advertising agency Applift GmbH in 2019. The acquisition strengthens MGI’s product portfolio, its clients and user base, as well as the sales force on the North American market by building strong synergies within the group with its media and gaming companies.
PubNative continues its growth by refining its in-app bidding product HyBid SDK, evolving it to a full-stack solution, encompassing its own consent management platform and advanced analytics. The company is also working on expanding its business to Connected TV formats. Applift also continues aggressive growth and will enter new markets in 2020 by establishing sales operations in Mexico, South Africa, Australia, Colombia, United Arab Emirates, Turkey, and Poland. MGI’s acquisition of Verve will allow Verve’s customers to benefit from a considerable increase in inventory reach and a wider range of advertising services. MGI will also benefit from Verve’s data management and location-based platforms, expanding its positioning in the mobile advertising industry.
“Since day one, we have always believed in the power of the mobile internet and mobile apps and never doubted the multi-billion dollar opportunity it would deliver, particularly when anchored to first party mobile and location data. We’re excited to join the MGI family and partner with the MGI’s portfolio to expand globally to help our clients achieve their mobile marketing objectives. I am proud of our team and thank them for their loyal and amazing efforts over these last 15 years.”
– Tom Kenney, Co-founder and CEO at Verve
“With the acquisition of the Verve assets by our subsidiary gamigo, we are further expanding the position of the MGI Group in the media and advertising sector. Together, the group has a strong global offering with over 600 million monthly active direct users, strong proprietary technology, over 17 registered patents and a global sales team with offices and employees in well over 20 countries worldwide as well as a strong customer base, including many blue-chip companies. This powerhouse in the media sector will also further strengthen the gaming sector, particularly in the area of user acquisition for our portfolio games as well as for our new game launches.”
– Remco Westermann, CEO, MGI
“In the short term, this acquisition will accelerate our programmatic marketplace growth by adding unique brand demand as well as expanding our publisher portfolio with top media apps in the US market. Furthermore, it complements our technology stack by adding one of the most advanced first-party DMPs in the market, which will allow us to better understand and competitively price our publishers’ audiences.”
– Ionut Ciobotaru, CEO, PubNative