Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages and identify longer-tail content to reach consumers who are most likely to convert.
Tug will also be responsible for future-proofing the END. site, helping to tackle the challenge of cookieless tracking by auditing Google Analytics and ensuring data integrity before implementing updates.
“After a highly competitive pitch process, it was Tug’s technical expertise, forward-thinking approach, and creative processes that made them the best partner for us,” says Jamie Degiorgio, head of performance marketing at END. “We’re confident Tug’s data-driven content ideation, development and measurement will future proof our site while driving traffic to key pages.”
Faye Daffarn, UK managing director, Tug, commented: “We’re thrilled to be adding such an innovative retail brand to our client base. END. is at the cutting edge of fashion and we can’t wait to be a part of its growth journey, supporting its expansion into the US and Europe later this year.”