Secret Talks Between Facebook and Apple Revealed; Unity Turns Down AppLovin Proposal

In today's ExchangeWire news digest: secret talks between Apple and Facebook to "build a business together" revealed; Unity turns down AppLovin's unsolicited purchase offer; and Nexstar to acquire the CW Network.


Apple and Facebook secret talks revealed

A report from the Wall Street Journal (WSJ) has revealed that Apple and Facebook were previously in secret talks to strike up a business partnership, with Apple proposing several business arrangements to Facebook to “build a business together.” 

The two companies, however, did not reach an agreement, and the two tech giants are now embroiled in an ongoing privacy dispute instigated by the iPhone maker’s roll out of iOS 14.5 in 2021, making it easier for users to opt out of tracking from apps like Facebook.


Unity rejects AppLovin proposal

unity technologies

Game software developer Unity has turned down a USD$17.5bn (£14.5bn) merger offer from AppLovin in favour of its planned purchase of ironSource. In a press release published on Monday (15th August), Unity’s president and CEO John Riccitiello stated, “The Board continues to believe that the ironSource transaction is compelling and will deliver an opportunity to generate long-term value,” adding, “We remain committed to and enthusiastic about Unity’s agreement with ironSource and the substantial benefits it will create for our shareholders and Unity creators”.


Nexstar to purchase major stake in CW Network

Nexstar announced on Monday (15th August) that it will purchase a majority stake in the CW Network. The media group, whose portfolio includes television networks ABC, CBS, NBC, and Fox, will acquire its stake from ViacomCBS and Warner Bros. Discovery, providing the two companies with the cash to enhance their own streaming services. The deal will also allow Nexstar to invest heavily in national content and develop new advertising opportunities.


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Fact of the Day

USD$68.35bn (£56.5bn) - predicted US spending on linear TV ads in 2022

Source: Insider Intelligence