Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives.
“We are excited to present our inaugural Responsibility Report demonstrating our intent to make a positive impact on our customers, shareholders, employees, and the broader global community,” said Lisa Utzschneider, chief executive officer, Integral Ad Science. “The results of this report exemplify our unwavering dedication to innovation and ethical practices, our continual obsession for exceptional service for our customers, and our strong commitment to creating a great place to work and develop.”
IAS’s comprehensive data collection captures 280 billion interactions daily from across the globe, ensuring customers' businesses have the actionable data they need to drive superior results and remain future-ready. IAS leverages its data platform to both power its commercial success and contribute to its mission to be the global benchmark for trust and transparency in digital media quality.
Highlights from the report include:
- Energy usage: Concentrated energy usage within Scopes 2 and 3 for offices and data centres; moved London team to a building with 100% renewable energy.
- Decarbonisation in digital advertising: Supported industry initiative Ad Net Zero whose mission is to decarbonise digital advertising; Partnered with Scope3 to enable marketers to leverage actionable data to improve their carbon footprint and inform optimisations for ad spend to reduce emissions; Partnered with Good-Loop to allow marketers to seamlessly track and view the end-to-end carbon footprint of their digital ad campaigns.
- Diversity: Maintained a majority-female board of directors with three board members from underrepresented racial groups, two of which identify as African American.
“Our unwavering dedication to aligning ESG initiatives with our business practices is a fundamental principle at IAS,” said Utzschneider. “We take pride in empowering our customers with actionable data that drives superior business results, while instilling confidence in our stakeholders that IAS remains persistent in our efforts to foster a safer and more sustainable global community.”
The report was prepared in-line with reporting standards, utilising the Sustainability Accounting Standards Board (SASB) framework.
The report can be viewed here.