According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from December 2015, the Association of Finnish Advertisers found that 75% of advertisers engaged in programmatic buying of ads. Sounds like good news for Finnish publishers, who have eventually come together to form an alliance to expand their reach and take control of programmatic transactions: Sanoma Corporation, Alma Media Corporation, Otavamedia, Aller Media Oy, A-lehdet Oy, MTV Oy, KSF Media, Kaleva365 [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech.
EU and US agree on ‘Privacy Shield’
Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and confusion in the market, plus how those with first-party data can help simplify the audience buying process.
Few other areas of the advertising industry are quite as fragmented as mobile display, a fact that regularly makes life very confusing – not just for media and advertising professionals [...]
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend and we seize on it like it’s Gospel. Next thing you know, lunch tables and water coolers around the industry are abuzz with what promises to be the next big thing.
However of all the buzzwords we hear [...]
It’s the biggest data-driven advertising event in Europe. It’s the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied – A LOT! – but never equalled, ATS London brings together the best in the global online ad industry to discuss the latest trends and developments in the space. And this year is no exception.
It is clear that our industry is [...]
Simon Halstead Discusses The Microsoft Ad Exchange Roll-Out In The Nordics, And RTB Adoption In The Region
Simon Halstead is the Director, Microsoft Advertising Exchange, EMEA at Microsoft. Here he discusses the Microsoft Ad Exchange roll-out in the Nordics, and RTB adoption in the region. Can you provide an update on the rollout of Microsoft’s exchange proposition across EMEA outside the major markets such as UK, France, Germany and Netherlands?
Microsoft rolled out its Ad Exchange in 10 European Markets over the course of the last 12 months. We opened our premium inventory supply to real-time bidding in [...]
As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?
Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe is big enough to support all these companies. In an interesting caveat at last week’s Automated Ad Summit (encroaching on trademark there, perhaps) in Amsterdam, AppNexus CTO, Mike Nolet, presented his own version of the eco-system – the Nolet-scape [...]
We are adding a number of high profile speakers to the ATS Stockholm, which is just now two weeks away. The latest speakers include, Peter Loell, Director, Annalect, Omnicom MediaGroup, Petteri Vainikka, Founding Partner & VP Marketing, Enreach, and Otto Neubert Block, CEO, Emediate. The agenda for the first data-driven advertising conference in the Nordics is now live on the site. Tickets for ATS Stockholm can be purchased here.
Gustav Von Sydow, CEO & Co-Founder, Burt, Discusses The Company's Brand Analytics Tool As Well As Trends In The Scandinavian Display Market
Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company’s brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to buy for the Nordics first all day event on data-driven advertising.
Burt product offering, what exactly is it?
We’re a measurement and analytics platform for brands, agencies, networks and publishers. Think of it as web analytics, but developed from [...]
ATS Stockholm is the first full-day conference on data-driven advertising in the Nordics. The event takes place on Thursday, May 24 in Stockholm. A number of speakers have already been named and the full agenda will be released next week. Some of the speakers for the day include:
– Jukka Sundquist, Head of Display, Partner, KliKKi – Johan Pettersson, Digital Director at Starcom Sweden – Gustav Von Sydow, CEO & Co-founder at Burt – Simone Skoog, Managing Director Nordics at Criteo – Josh Mortensen, [...]