The world’s largest partnership automation company, Impact, which was founded in the US in 2008, has announced the opening of an office in the centre of Stockholm, Sweden.
This news comes amid the continued expansion of the global marketing technology company’s team and growing demand for its pioneering platform, which makes it easy to manage and optimise partnerships.
To spearhead the organisation’s expansion in Sweden, Marcus Ericson (pictured) has been appointed Country Manager. An online marketing veteran with around 15 years’ experience, Marcus has worked with a range of companies to help engage and activate customers in a rapidly changing technical landscape. He will support a growing roster of Swedish clients including iDeal of Sweden, Mapiful and Starstable.
Having worked for many years at companies including Meetrics, Just Eat and Tradedoubler – in roles such as Product Manager, Country Manager and Head of Publisher Sales – Marcus will report to Frederic Taillier, Impact’s General Manager, Nordics.
Frederic comments: “With growing appetite for our offer in the Swedish market, we feel it’s an ideal time to have boots on the ground to ensure optimal service. To this end, we’re delighted to welcome Marcus on board. His passion for best practice in online marketing and his flair for providing excellent customer service, combined with his fierce drive and attention to detail, make him a formidable operator. I have no doubt that he will provide phenomenal support to our clients across the region.”
Marcus adds: “Growing numbers of companies are recognising the need for partnership automation, and I’m delighted to help build the knowledge around Impact’s pioneering technology whilst helping to engender more successful partnerships across Sweden and the wider Nordic region. We have a great platform to help our clients succeed and I’m excited to get our message out there, supporting a variety of brands as they turbo-charge growth.”
Impact’s varied global client base include Nordic companies such as PHOTOWALL, Soundboks and Norsk-Tipping as well as international clients including Airbnb, Disney+ and HelloFresh.