CTV was on the rise long before the COVID-19 pandemic sent subscriber levels skyrocketing and saw advertising spend pour in. Yet there’s still a lot to learn and discover about this still relatively new medium. In this exclusive Q&A, Carl Thomas Petterson (pictured below), head of digital sales at Nordic Entertainment Network TV (NENT), shares his insight into CTV in the Nordics and beyond, and hints at NENT’s own plans for this exciting space.   How would you describe the current nature [...]

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There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep an eye on them. The 17 cut across the sweet spots of ad tech right now: privacy, ID, context, measurement, emerging channels (gaming mostly), and shopping commerce.   1. Zeotap It’s been a stellar year for Zeotap. The company to date has done [...]

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With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining PlayAd’s stack with Netric’s platform was a logical step, says Daniel Ahlbert (pictured below), CEO, Netric, as video is becoming increasingly important in the Nordics. Netric’s platform registering video revenue increases of 55% between Q3 and Q4 2017 alone. We [...]

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They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy, relative to other European markets. Their size makes them agile when it comes to digital advertising and technology, with advertisers and publishers seeking innovation in their approach to digital strategy. ExchangeWire speak with Stephen Byrne, recently appointed as senior business development director, Nordics, at SpotX about programmatic trends and challenges in the region, as well as plans for SpotX, as [...]

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According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from December 2015, the Association of Finnish Advertisers found that 75% of advertisers engaged in programmatic buying of ads. Sounds like good news for Finnish publishers, who have eventually come together to form an alliance to expand their reach and take control of programmatic transactions: Sanoma Corporation, Alma Media Corporation, Otavamedia, Aller Media Oy, A-lehdet Oy, MTV Oy, KSF Media, Kaleva365 [...]

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In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus their larger peers, forcing them to limit their options significantly. ExchangeWire speaks with Jacob Knobel (pictured below), co-founder and product director, Densou Trading Desk, about how the outlook for the SMBs’ digital marketing strategies could be looking much brighter. ExchangeWire: What barriers to [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad network; and Time Inc. acquires Viant. Criteo raked in USD$1bn revenue in 2015 The last year could not have been better for Criteo, the company’s Q4 financial report reveals. While the fourth quarter 2015 showed 55% growth in revenue year-on-year, the performance [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags  €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech. EU and US agree on ‘Privacy Shield’ Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]

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The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in a space where markets are small and people have done business with each other for a long time, Netric find private deals gaining bigger traction in the Nordic markets than in other parts of Europe. ExchangeWire spoke to Daniel Ahlbert, [...]

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When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and CEO Gustav Mellentin explains why the funding match with Danica is a long-term one, where Automated Guaranteed is going and how data protection is becoming increasingly important for the ad tech provider. ExchangeWire: The bulk of your new USD$21.5m funding will [...]

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