With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining PlayAd’s stack with Netric’s platform was a logical step, says Daniel Ahlbert (pictured below), CEO, Netric, as video is becoming increasingly important in the Nordics. Netric’s platform registering video revenue increases of 55% between Q3 and Q4 2017 alone. We [...]

Read more

They may be small in size, but the Nordic markets pack a punch when it comes to their digital savvy, relative to other European markets. Their size makes them agile when it comes to digital advertising and technology, with advertisers and publishers seeking innovation in their approach to digital strategy. ExchangeWire speak with Stephen Byrne, recently appointed as senior business development director, Nordics, at SpotX about programmatic trends and challenges in the region, as well as plans for SpotX, as [...]

Read more

According to statistics from earlier this year, programmatic advertising is really taking off in Finland. Looking at ad sales from December 2015, the Association of Finnish Advertisers found that 75% of advertisers engaged in programmatic buying of ads. Sounds like good news for Finnish publishers, who have eventually come together to form an alliance to expand their reach and take control of programmatic transactions: Sanoma Corporation, Alma Media Corporation, Otavamedia, Aller Media Oy, A-lehdet Oy, MTV Oy, KSF Media, Kaleva365 [...]

Read more

In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One of the core challenges faced by small business marketers in the UK and, indeed, globally, is the lack of budget versus their larger peers, forcing them to limit their options significantly. ExchangeWire speaks with Jacob Knobel (pictured below), co-founder and product director, Densou Trading Desk, about how the outlook for the SMBs’ digital marketing strategies could be looking much brighter. ExchangeWire: What barriers to [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue; Tom Bowman joins IO; Opera becomes Chinese; Improve Digital invests and expands; LinkedIn retires its ad network; and Time Inc. acquires Viant. Criteo raked in USD$1bn revenue in 2015 The last year could not have been better for Criteo, the company’s Q4 financial report reveals. While the fourth quarter 2015 showed 55% growth in revenue year-on-year, the performance [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour deal between EU and US; Admedo closes funding round; Widespace bags  €15.8m in funding; IBM buys creative agency; and Telenor invests in ad tech. EU and US agree on ‘Privacy Shield’ Safe Harbour is dead, long live Privacy Shield: The EU and the US took longer than the 31 January 2016 deadline to hash out a new data transfer deal, but have [...]

Read more

The programmatic sector has seen strong growth in the Nordic markets over the last three years. As the region is set to mature, guaranteed solutions are on the rise, as well as demand for header bidding solutions. An operator in a space where markets are small and people have done business with each other for a long time, Netric find private deals gaining bigger traction in the Nordic markets than in other parts of Europe. ExchangeWire spoke to Daniel Ahlbert, [...]

Read more

When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged USD$21.5m funding from the Scandinavian Pension Fund, Danica. In this Q&A with ExchangeWire, Adform co-founder and CEO Gustav Mellentin explains why the funding match with Danica is a long-term one, where Automated Guaranteed is going and how data protection is becoming increasingly important for the ad tech provider. ExchangeWire: The bulk of your new USD$21.5m funding will [...]

Read more

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Deutsche Telekom wants to provide a safe harbour in the cloud; LiveIntent acquires Denmark’s Mojn; AppNexus DACH is helmed by Ulrich Hegge; a great week for European ad tech funding; major layoffs at PubMatic; and Skimlinks audiences integrated into MediaMath. Secure Public Cloud by Deutsche Telekom Deutsche Telekom takes a stab at Amazon and Google, and wants to make the internet of things secure: Based [...]

Read more

In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native.ExchangeWire Research debutThe majority of marketers believe believe programmatic advertising adds value to their campaigns, but there remains underlying concerns about marketplace quality, according to ExchangeWire Research’s debut study. The study, which surveyed 183 senior advertising staff, revealed 94% of respondents believe programmatic advertising delivered value for money, with 65% claiming it does not pose [...]

Read more