Adnuntius, the Nordic advertising marketplace platform and Adnami, the attention-first ad tech company, today (18th May, 2026) announced a partnership.

The collaboration combines Adnuntius’s Nordic marketplace and TTPA-compliant infrastructure and attention optimisation with Adnami’s high impact formats and attention measurement, giving political campaigns access to vetted, premium publishers in a 100% no-cookie and no-tracking environment. Building on a model already proven in Denmark, where the partnership was used by all major political parties and publishers during the most recent national election. 

The partnership arrives at a pivotal moment for political advertising in Europe. The EU Regulation on Transparency and Targeting of Political Advertising (TTPA) sets strict rules for how political ads are labelled, targeted, archived, and reported. Adnuntius’s political advertising module, built into the company’s wider marketplace, provides automatic transparency labels on every ad, in every channel, a 7-year archive and EU repository submissions out of the box. Combined with Adnami's high impact formats and attention measurement through Sonar, the partnership is the only Nordic solution able to deliver compliant political advertising including at scale today. The Adnami and Adnuntius solution is designed to meet that need across multiple markets, starting in the Nordics.

For political parties and their agencies, the partnership means access to high impact display across all major Swedish publishers through a single, transparent route. For publishers, the collaboration opens a sustainable, compliant revenue stream around political advertising that meets regulatory requirements and protects audience trust. 

"Combining Adnami’s high impact formats and attention measurement with our Nordic marketplace and TTPA-compliant infrastructure gives Swedish political campaigns a credible, transparent route to voters across premium formats. We’re excited to partner with Adnami and open their formats to our political clients and to do this in a way that’s good for advertisers, publishers, and audiences alike."— Maya Garkusha, business development director, Adnuntius Sweden 

"Adnuntius’s commitment to a transparent, privacy-first marketplace is a perfect fit for our attention-first approach, and we’re delighted to bring this to the Swedish market ahead of the Riksdag election. Political campaigns need to capture attention, maintain trust, and ensure compliance. Together with Adnuntius, we can deliver all three at scale and across the publishers Swedish voters actually read and watch." — Jacob Scheffer, commercial director Sweden, Adnami 

Sweden is the first step in a broader joint roll-out, with Adnami and Adnuntius planning to extend the partnership beyond the Nordics as TTPA reshapes political advertising across Europe. 

Adnami

Adnami is a leading ad tech company, empowering brands, agencies, and publishers with innovative tools and services for attention-grabbing display ads. Its templated formats allow for the effortless creation of high impact ads, including streamed vid...

More about Adnami »

Powered by PressBox