Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new “Open” solution, the “private marketplace” and the Rest Of the World expansion plans.
For those unaware of MediaMath – and I’m sure there are very few – can you give an overview of the MediaMath offering in Europe? Our focus is firmly on technology adoption. When we expanded to Europe from the US we found that [...]
Euro Round-Up: Glow Digital Added to AppNexus Market; DoubleClick Sees European Publisher Uplift in AdX; Weborama Experiences 48% Growth in Q4
This is the first post in our new column Euro Round-up. Please forward all Euro market stories and press releases to firstname.lastname@example.org.
Glow Machine Now Available In The AppNexus App Marketplace, Adding Facebook Ad Buying In The Ad Stack
If you were to believe the hype machine, Facebook is set to take over the ad world. Glow Digital Media, a European based ad tech vendor, is clearly responding to the market with its new Glow Machine® app for the AppNexus marketplace, [...]
Confusion Reigns Supreme As Leaked Directive Document Suggests Even More Stringent Data Protection Legislation To Come From The EU
If you were expecting some concrete guidelines from any of the myriad of European government privacy agencies, such as the ICO, on a) how not to be taken to court for contravening the new EU directive and b) how not to incur a massive fine after some privacy nut accused you of being TOO “intruisive” with those horrid cookies then I’m afraid you are going to be sorely disappointed. That’s how I felt after leaving Evidon’s conference on privacy [...]
Ari Paparo Discusses The AppNexus App Marketplace And Its Value To Ad Tech Partners And AppNexus Users
Ari Paparo, SVP, Product Management at AppNexus, discusses the AppNexus App Market and its value to the ad tech eco-system.
Can you give some overview on the new AppNexus App Market? The AppNexus App Marketplace allows our customers to integrate third-party applications into our Console user interface. This means that buyers and sellers of inventory can choose their preferred, best-of-breed, partners for data, rich media, privacy, forecasting, or whatever other needs they have, and access those partners with a single login and [...]
Here are some of the highlights from the “Whither The Media Plan?” and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft’s Zuzanna Gierlinska, focused around the media plan and whether or not it would still be around in 3-to-5 years given the rapid move towards automation. The panelists included Vivaki’s Marco Bertozzi, AOL’s Brandon Keenen, Martin Kelly, Infectious Media, MediaIQ’s Gurman Hundal and Nigel Gilbert. The discussion touched on wider [...]
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Turn's Pierre Naggar Discusses The Multi-Channel Approach To Marketing And Why DMP & DSP Solutions Can Bring Efficiency To The Media Buying Process In Europe
Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more effective.
Demand Side Platforms (DSPs) make it possible for marketers to really coordinate messaging and reach target audiences with an unparalleled precision by leveraging universal parameters, increasing efficiency and controlling user over-exposure. Whatever a marketer is looking for, whether it is [...]
Volker Ballueder is VP International Sales, mexad Ltd. Here he gives some some insight on where he thinks RTB is pushing the industry. Without wanting to get sentimental, we are nearly at the end of the year. Q4 is upon us and we continue to see a lot of change in the data-driven display space. Networks are morphing into SSPs, the big G is ramping up its YouTube video inventory for impression-level buying, and more technology seems to come to [...]
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Dennis Buchheim, GM, Scale Display, Microsoft Advertising (MSA), delivered a keynote at the recent ATS London. In his address Buchheim discussed the Microsoft Ad Exchange – as well as the scale, addressability and brand safety now offered by Microsoft’s automated channel.
Improve Digital released its new eco-system map for Europe. There is huge growth in the number of new companies on the map – compared to last year’s iteration. Let’s just say those boxes are getting very snug. Some of the big changes on last year include the growth of ad trading desks, ad traders, audience targeting networks and exchange infrastructure companies.
Comparing the new map to last year’s version shows a [...]
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Paulo Cunha Discusses The ShiftForward Tech Development Solution, Its Value To Local European Ad Tech Players And Where It Sits In The Eco-System
Paulo Cunha is Co-Founder and Director at Portugese ad tech development provider, ShiftForward. Here Cunha Discusses the ShiftForward tech development solution, its value to local European players and where it sits in the eco-system. Can you give an overview of the ShiftForward proposition in Europe? ShiftForward’s core is its know-how in technology development and its application in the online advertising industry. Online advertising has very specific technical and business requirements, often not found in other [...]