Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new “implied consent” interpretation makes the cookie apocalypse soothsayers look a little foolish. The UK looks good for now – but the greater European market cannot be ignored by any company based here. The recent decision for instance by Dutch legislators suggests things are going to get very hairy in the European digital advertising space.
The Dutch Are Going Hardcore On The Explicit [...]
As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?
Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even more companies. You need to ask yourself if the display market (4.5 billion euro at the last count) in Europe is big enough to support all these companies. In an interesting caveat at last week’s Automated Ad Summit (encroaching on trademark there, perhaps) in Amsterdam, AppNexus CTO, Mike Nolet, presented his own version of the eco-system – the Nolet-scape [...]
IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System
Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the company works with ad tech vendors, and the critical role its technology plays in the real-time advertising eco-system.
For those unaware of the IPONWEB solution in Europe, can you give an overview of your current offering? IPONWEB is essentially the tech provider behind many of the leading Ad tech platforms in the RTB space. We build [...]
TagsAd ExchangeAd NetworkAd TradingBidderCEEDemand Side NetworkDemand Side PlatformDisplayFranceGerman Sales HouseGermanyMarketerMobile Ad ExchangeMobile Ad NetworkMobile RTBNetherlandsPolandRTBRussiaScandinaviaSpainSSP
Infectious Media released its RTB Insight Report for the Winter period 2011/12 (December, January and February), providing an overview on buying and pricing trends across the European exchange eco-system. The report’s findings are put together using aggregated and anonymised campaign data from its proprietary technology, Impression Desk. The findings, whilst specific to Infectious Media, represent work carried out for clients [...]
Erich Wasserman Discusses The MediaMath Open Solution, Getting Access To Quality Supply And MediaMath In Europe
Erich Wasserman is Co-Founder & GM EMEA at MediaMath. Here he discusses the MediaMath proposition in Europe, the new “Open” solution, the “private marketplace” and the Rest Of the World expansion plans.
For those unaware of MediaMath – and I’m sure there are very few – can you give an overview of the MediaMath offering in Europe? Our focus is firmly on technology adoption. When we expanded to Europe from the US we found that [...]
Euro Round-Up: Glow Digital Added to AppNexus Market; DoubleClick Sees European Publisher Uplift in AdX; Weborama Experiences 48% Growth in Q4
This is the first post in our new column Euro Round-up. Please forward all Euro market stories and press releases to firstname.lastname@example.org.
Glow Machine Now Available In The AppNexus App Marketplace, Adding Facebook Ad Buying In The Ad Stack
If you were to believe the hype machine, Facebook is set to take over the ad world. Glow Digital Media, a European based ad tech vendor, is clearly responding to the market with its new Glow Machine® app for the AppNexus marketplace, [...]
Confusion Reigns Supreme As Leaked Directive Document Suggests Even More Stringent Data Protection Legislation To Come From The EU
If you were expecting some concrete guidelines from any of the myriad of European government privacy agencies, such as the ICO, on a) how not to be taken to court for contravening the new EU directive and b) how not to incur a massive fine after some privacy nut accused you of being TOO “intruisive” with those horrid cookies then I’m afraid you are going to be sorely disappointed. That’s how I felt after leaving Evidon’s conference on privacy [...]
Ari Paparo Discusses The AppNexus App Marketplace And Its Value To Ad Tech Partners And AppNexus Users
Ari Paparo, SVP, Product Management at AppNexus, discusses the AppNexus App Market and its value to the ad tech eco-system.
Can you give some overview on the new AppNexus App Market? The AppNexus App Marketplace allows our customers to integrate third-party applications into our Console user interface. This means that buyers and sellers of inventory can choose their preferred, best-of-breed, partners for data, rich media, privacy, forecasting, or whatever other needs they have, and access those partners with a single login and [...]
Here are some of the highlights from the “Whither The Media Plan?” and Publisher panels from the recent ATS London. The first panel, ably moderated by Microsoft’s Zuzanna Gierlinska, focused around the media plan and whether or not it would still be around in 3-to-5 years given the rapid move towards automation. The panelists included Vivaki’s Marco Bertozzi, AOL’s Brandon Keenen, Martin Kelly, Infectious Media, MediaIQ’s Gurman Hundal and Nigel Gilbert. The discussion touched on wider [...]
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Turn's Pierre Naggar Discusses The Multi-Channel Approach To Marketing And Why DMP & DSP Solutions Can Bring Efficiency To The Media Buying Process In Europe
Audience information is gold, but only if it is used in the right way and many of the more traditional marketing solutions are sadly guilty of treating channels as standalone silos when a multi-channel approach to marketing is far more effective.
Demand Side Platforms (DSPs) make it possible for marketers to really coordinate messaging and reach target audiences with an unparalleled precision by leveraging universal parameters, increasing efficiency and controlling user over-exposure. Whatever a marketer is looking for, whether it is [...]