ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & [...]

Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns from consumers regarding privacy. How can location data be used effectively and where is it [...]

One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations via their mobile phones. Recent IAB research revealed that 66% of marketers believe location-based advertising is the most exciting mobile [...]

The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with widespread smartphone uptake and latest developments in location-enabled advertising technology, can brand owners take full advantage of this and realise [...]

Location data is a hugely valuable asset to any marketer wanting to understand user movement and target accordingly. But are marketers really making full use of this rich source of user behaviour? Stephen Upstone (pictured below), CEO and founder, LoopMe, tells ExchangeWire [...]