The MadTech Podcast Christmas Special 2019

On The MadTech Podcast Christmas Special 2019, ExchangeWire’s Ciaran O'Kane, Rachel Smith, Lindsay Rowntree and Mat Broughton discuss the biggest news stories of the year in ad tech and martech.

On this week's episode:

- The Information Commissioner's Office (ICO) and its examination of the legality of RTB and the programmatic ecosystem.

- Browser restrictions on the third-party cookie.

- The growth and evolution of the emerging channels.

- The future of identity, continued efforts to build effective ID solutions, and scalability of nascent solutions in cookie-less environments.

- The increased prevalence of brands buying publishers, further aligning themselves with content relevant to their audience.

- The as-yet unrealised opportunity in connected TV outside of the US.

The MadTech Podcast is also available on:
Spotify
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Apple iTunes
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RadioPublic
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Deezer

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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