On today’s ExchangeWire digest: 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music
Nine in ten agencies have used audio advertising this year, finds the IAB’s latest investigation into audio advertising in Australia. A large portion of agencies plan to increase their investment in streaming audio (61%) and podcasts (64%) throughout the year. Brands using digital audio advertising named brand building as their main campaign objective, with fewer using the channel for lower funnel activities. Audience attention and engagement were considered the key drivers for audio investment in the region. Meanwhile, data and targeting remained the key drivers of buying digital audio advertising programmatically.
In the US, OpenAI has filed a motion which seeks to dismiss key elements of the lawsuit brought against it by The New York Times. The publisher had accused the AI company and its investor Microsoft of using millions of the publisher’s articles to train AI models such as Chat GPT. The motion requests the court to dismiss four claims from the publisher’s complaint to narrow down the focus of the lawsuit. The AI giant’s lawyers argue that The New York Times should not be allowed to sue for acts of reproduction which took place over three years ago, or for the claim that the Digital Millennium Copyright Act was violated.
Taking our focus worldwide, more music could be leaving TikTok following the video giant’s row with Universal Music. At the start of February, TikTok removed about three million songs by artists signed to the music group. More music is expected to disappear, with their publishing catalogue deal running out at the end of this week. The video titan says up to 30% of its songs deemed as popular could be lost, however some industry experts estimate that up to 80% of all music on the platform could be muted due to split copyrights.
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