In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared to financial markets, and in some aspects that analogy can hold true. The main distinctions lie in the levels of regulation that are in place in finance and which are regularly reviewed and upgraded, whilst programmatic digital advertising remains self-regulated. [...]

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In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme.   Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]

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In today’s ExchangeWire news digest: analysts predict that Disney will become the world’s biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower ad spend during the start of 2021, with digital proving a welcomed exception.   Disney to beat Netflix to title of world’s biggest streamer by 2024 Disney is expected to usurp Netflix as the world’s most popular streaming service. The forecast comes after [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores news sharing in Australia; and Alphabet are reportedly in talks to bring Google News back to Spain.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by [...]

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In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results.   Facebook restores news sharing in Australia Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23rd February) comes after the social media giant reached a last-minute deal with the Australian government. The new agreement, presented by treasurer and [...]

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In today’s ExchangeWire news digest: Canada announces its intention to follow Australia in imposing a law to force digital platforms to pay for news; research from Poynter finds that Twitter’s Birdwatch is currently failing to effectively clamp down on the spread of misinformation; and Which? finds that fake Amazon reviews are being sold in bulk online.   Canada follows Australia’s lead with plans to make digital platforms pay for news The government of Canada has announced plans for a law that will force [...]

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In today’s ExchangeWire news digest: digital video advertising experiences significant growth in Australia; Google’s apps are frustrated by a lack of updates as the firm continues to hold out against Apple’s “nutrition labels” initiative; and Australian media outlets see traffic plummet in the wake of Facebook’s decision to cut off news sharing.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by the year’s end. The results, [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: streaming sensation Disney+ closes in on 95 million subscribers; the Biden administration suspends legal action that threatened to ban TikTok and WeChat from the US; the CMA raises concerns that Adevinta’s purchase of eBay’s classifieds unit could damage competition; and Facebook is hit with backlash after deciding to remove news sharing in Australia.    Disney+ nears 95 million subscribers Disney streaming phenomenon Disney+ [...]

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In today’s ExchangeWire news digest: Facebook bans Australian users from sharing news on the platform as the House of Representative passes the News Media Bargaining Code; US radio broadcaster iHeartMedia buys ad tech firm Triton Digital; and the EU is expected to formally agree to a post-Brexit UK data deal.   Facebook follows through on Australia news restrictions Facebook have announced that they will bar users in Australia from sharing news content on their platform. The decision comes off the back of the [...]

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In today’s ExchangeWire news digest: the Biden administration has halted legal action that sought to ban TikTok and WeChat from the US; Twitter reports record revenue for Q4 2020, but remains wary that user growth is beginning to slow; and Google responds to the Australian senate’s endorsement of the News Media Bargaining Code.   US government puts TikTok and WeChat bans on hold US president Joe Biden has suspended legal action against short-form video platform TikTok and instant-messaging app WeChat. The action, instigated [...]

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