In today’s ExchangeWire news digest: Zoom acquire cloud communications company Five9; a PwC reports finds that Australia’ esports and gaming revenue will grow by 7.5% each year to 2025; and Indian news and social network startup Inshorts raise USD $60m in funding.   Zoom expand cloud operations by acquiring Five9 Zoom have acquired Five9 in an all-stock deal worth USD $14.7bn (£1.1bn). The move marks the video chat service provider’s intention to stake a claim in the profitable cloud contact market. Established two decades [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia’s top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to keep their location data private; Shein are reportedly preparing for a record-breaking IPO; and the FCA have promised to crack down on online businesses that display scam ads.   Australia’s big agencies losing talent to independents Media agency staff in Australia are increasingly [...]

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In today’s ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia’s leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a shop on Tmall, the Chinese ecommerce platform owned by Alibaba Group, as they seek to expand their footprint globally. The health and wellness brand have already launched over 40 of their most popular products, including fish oils and collagen, on [...]

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In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see through the relentless noise related to private eco-systems. It’s also hard to see past how this approach will only get worse moving forward, with large publishers and other platform players increasingly following suit and an ecosystem of federated walled-gardens emerging [...]

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In today’s ExchangeWire news digest: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of Japan plan to impose new rules to make anti-fraud measures compulsory for tech companies.   AT&T to build $150bn streaming service with Discovery AT&T are close to reaching a deal to create a streaming titan worth USD $150bn (£106.3bn). The new offering will [...]

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In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared to financial markets, and in some aspects that analogy can hold true. The main distinctions lie in the levels of regulation that are in place in finance and which are regularly reviewed and upgraded, whilst programmatic digital advertising remains self-regulated. [...]

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In today’s ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook’s News scheme.   Roku launch an advertising brand studio US-based streaming service Roku have set up their own advertising brand studio, which will produce advertisements and TV programmes tailored to marketers. A relatively new venture for streaming services, with only fellow streamer Hulu announcing the creation of their [...]

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In today’s ExchangeWire news digest: analysts predict that Disney will become the world’s biggest streaming company by 2024; the Wikimedia Foundation, have launched a new commercial product that will charge Big Tech for using Wikipedia content; and Australia records lower ad spend during the start of 2021, with digital proving a welcomed exception.   Disney to beat Netflix to title of world’s biggest streamer by 2024 Disney is expected to usurp Netflix as the world’s most popular streaming service. The forecast comes after [...]

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In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: digital video advertising blooms in Australia; the Canadian government announces plans to introduce a news media remuneration law; Facebook restores news sharing in Australia; and Alphabet are reportedly in talks to bring Google News back to Spain.   Digital video advertising investment surges 41% in Australia Investment in digital video advertising surged 41% in Australia during Q4 2020, reaching AUD $642.7m (£361.2m) by [...]

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In today’s ExchangeWire news digest: Facebook restores news sharing in Australia after reaching a last-minute compromise with the government; TikTok and Shopify partner to offer in-app ad campaigns to UK merchants; and Australia’s OMA reveals out-of-home advertising’s 2020 revenue results.   Facebook restores news sharing in Australia Facebook will overturn their ban on news sharing in Australia. The decision, announced yesterday (23rd February) comes after the social media giant reached a last-minute deal with the Australian government. The new agreement, presented by treasurer and [...]

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