In today’s ExchangeWire news digest: Instagram launches House of Instagram in Australia to encourage brands to advertise on its platform; the INS demands compensation from the government as lockdown measures see their ad revenues plummet; and ARN reports an increase in audience figures across its radio platforms.   Instagram creates House of Instagram to promote the platform to advertisers Photo-sharing social media site Instagram has launched a new offering to encourage Australian brands to advertise on the platform. The online resource, named House [...]

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In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: OOH sees signs of recovery in Australia; research finds ad demand from DTCs is up in the US; DSPs have started clamping down on bid duplication; Buzzfeed pulls its news operations from the UK and Australia; and ExchangeWire releases the first MadTech Podcast Special.OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector [...]

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In today’s ExchangeWire news digest: Google reaches out to DSPs to begin testing its new Privacy Sandbox; Buzzfeed is axing its news operations in the UK and Australia; and Dentsu Aegis Network creates unified global creative agency Dentsumcgarrybowen.   Google begins trialling its post-cookie Privacy Sandbox Google is preparing to trial some of the features of its upcoming “Privacy Sandbox” offering. The sand box, which was revealed by the tech giant last August, will replace third-party cookies, which are set to disappear from [...]

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In today’s ExchangeWire news digest: out-of-home advertising begins to recover in Australia; analysts find programmatic buying demand is shifting towards CTV from linear; and Disney Advertising Sales opts for virtual video pitches to media agencies.   OOH sees recovery in Australia Out-of-home (OOH) is beginning to see signs of recovery in Australia. The sector had experienced record lows last month as Coronavirus-induced lockdown measures kept the majority of the country’s population confined to their homes. However, with lockdown measures set to ease in [...]

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In today’s ExchangeWire news digest: WPP is awarded management of Unilever’s mainland China account; Australia’s Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever’s mainland China account Unilever has put WPP in charge of its Chinese media duties. The move comes after a recently concluded review of the way the multinational FMCG firm’s media operations in mainland China. WPP will now take over managing the planning and buying of Unilever’s media [...]

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In today’s ExchangeWire news digest: Facebook risks losing its MRC accreditation over insufficient ad measurement; Australia’s IMAA teams up with TheNetworkOne to bring bolster its offering to independent media outlets; and Google’s Mel Silva responds to the compulsory revenue sharing code set to be enforced in Australia.   Facebook risks losing MRC accreditation as its ad metric is found wanting Facebook has been warned that it could have its advertising accreditation revoked after failing to provide an effective performance metric. The concerns came [...]

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In today’s ExchangeWire new’s digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US local media advertising is expected to fall by 3.6% as Coronavirus keeps live sports on hold; and Pixep could become Norway’s largest tech IPO as it seeks $200m in funding.   News Corp Australia partners with Flybuys to gain de-identified user data   News Corp Australia has announced that it is partnering with consumer measurement firm Flybuys. The union, announced at the publisher’s premier [...]

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Maria Hedengren (pictured below), CEO of digital magazine firm Readly, writes exclusively for ExchangeWire about moving print publications to the digital sphere, capturing audiences, and publishing in the age of Coronavirus.   1. Some see digitisation as a threat to traditional print publications. How does Readly negotiate the conflict between the two mediums? We see many publishers that are looking to diversify revenue streams and find new ways of providing services to their audiences. Today, Readly is a digital partner to 800 publishers [...]

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In today’s ExchangeWire news digest: Google announces its plans to temporarily suspend and reverse its changes to cookies; Australian OOH revenue down almost 2.6% compared to Q1 2019; and location platform Foursquare merges with location-based marketing tool Factual. Google temporarily reverses and suspends new cookies guidelines Google has announced that it will roll back the changes to how cookies are handled on its Chrome browser. The new SameSite rules, which are designed to make it more difficult for sites to track users’ [...]

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In today’s ExchangeWire news digest: Google and Twitter reverse corona virus ad ban; Rakuten Advertising appoints Dentsu Aegis Network’s Stuart McLennan as its APAC senior vice president; and Screen Australia and SBS have announced the winners of their joint Online Digital initiative. Google and Twitter reverse corona virus ad ban Google and Twitter have now lifted their bans on advertising beside corona-virus related content, Ad Age reports. The use of ad and keyword blocking technology had automatically prevented advertisements from appearing alongside [...]

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