Australia

• Almost Half of ANZ Marketers See Traditional Paid Ads as Overrated; China to See Biggest Ad Spend Boost from World Cup

  2 weeks ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost Half of ANZ Marketers See Traditional Paid Ads As Overrated; China to See Biggest Ad Spend Boost from World Cup; Ogilvy AUNZ Leaves Global Group & Rebrands; Isobar Introduces Voice-Enabled Mobile Banner in India; IDOOH Puts Ads in Vietnam Taxi Fleet; and WPP ANZ Unveils Research Panel on Qantas Customer Insights. Almost Half of ANZ Marketers [...]

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• Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets

  3 weeks ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mobile & Video Fuel AU Ad Spend; Sports PMP Opens Up in SEA Markets; IAS Acquisition Will See Continued APAC Investment; Data-Sharing Platform Opens in Singapore; and JWT Takes Verve to Indonesia. Mobile & Video Fuel AU Ad Spend Online ad revenue in Australia hit AUD$2.1bn (£1.19bn) in the first quarter, fuelled primarily by video and mobile. Mobile [...]

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• AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore

  3 weeks ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC’s CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read News Online; New Appointments at IAB AU & SG; and Consulting Firm Buys Chinese Marketing Agency. AANA Forms Alliance with PwC’s CMO Advisory The Australian Association of National Advertisers (AANA) says it has brought in PwC’s CMO Advisory to share [...]

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• Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit

  1 month ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Resorts World Genting Taps Membership Card to Manage Omnichannel UX; Singapore Broadcaster to Establish Integrated Marketing Unit; Mediacorp Introduces Cross-Screen CPV Model; FreeWheel Rolls into Sydney; Lewis Looks to Expand APAC Footprint; and WPP AUNZ Unveils Government-Focused Engagement Practice. Resorts World Genting Taps Membership Card to Manage Omnichannel UX The integrated resort located in Malaysia’s Genting Highlands wants [...]

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• Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live

  1 month ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Two AU Advertising Boards to Merge; Singapore Premium Ad Marketplace Goes Live; China Most Advanced Digital Luxury Ad Market; Hausmann Rebrands as ‘The Haus’; and Cheetah Mobile Aims to Cut Ad Fraud. Two AU Advertising Boards to Merge The Australian Association of National Advertisers (AANA) and Advertising Standards Bureau (ASB) have agreed to merge as part [...]

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• Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments

  2 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Malaysia Tops SEA for Ad Safety & Viewability; IAB Singapore Preaches 10 Programmatic Commandments; iflix Drops Subscription Model, Unleashes Ads; AU Ads Possibly Violating Industry Codes; and Dentsu Buys Chilean Performance Agency. Malaysia Tops SEA for Ad Safety & Viewability Malaysia has the highest ad viewability rate and lowest brand safety risk for display ads amongst Southeast Asia markets. It [...]

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• Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

  2 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to Offer In-Car Content; HOOQ Signs on New Partnerships in Indonesia; HOOQ Turns on Free-to-Air Channels in Indonesia; and China Brands Turn to Video Advertising. Index to Assess AU Ad Sentiments The Australian Association of National Advertisers (AANA) is working on an index [...]

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• Print Ads on Decline in APAC; Retail to Drive HK Digital Ad Spend

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR Agency; illuma Opens First Global Office in ANZ; SpotX Turns on Personalised Ads with Switch; and Oath to Buy Out Yahoo7. Print Ads on Decline in APAC Print advertising is on the decline in almost all markets in Asia-Pacific, except India, where [...]

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• Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines

  3 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Isobar Unveils Commerce Practice in India; Times Publishing Goes Digital via SPH Magazines; WPP Launches ANZ Consulting Unit; AirAsia Goes Omni with Salesforce.com; and Qantas Inks £2.74m Marketing Deal with Singapore. Isobar Unveils Commerce Practice in India The Dentsu Aegis Network agency has launched its commerce-focused practice in India, months after the brand’s global launch in July last [...]

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• Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China

  4 months ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Vietnam May Turn to Mobile Ad Blockers As Awareness Climbs; Online Drives Car Ads in China; Dentsu Acquires Polish Marketing Group; IAB AU Offers Guides on Ad Tech Buys; AppNexus Turns on Ads.txt & Streamlines Refunds on Invalid Traffic; Burson-Marsteller to Merge With Cohn & Wolfe; and Appier Links to Google Ad Platforms. Vietnam May Turn to [...]

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