In this MadTech Podcast special, John Still is joined by Jean-Baptiste Pettit, CTO & co-founder of Greenbids, and Michael Hanbury-Williams, head of sustainability & purpose EMEA at UM Worldwide.
They explore the sustainability challenges faced by the ad industry, and what is being done to address these, expanding on:
- The challenge of credibility
- How much carbon is being wasted and how to optimise waste
- The disconnect between many industry members
- Whether regulations are necessary for more progress
- Why some companies are greenhushing (keeping quiet about their sustainable goals)