On this week's episode:
- The ICO Ad Tech Update report has openly criticised RTB and questions its legality in terms of data protection compliance. Will the ICO bring a ruling against ad tech companies operating in the UK in six month's time? Is there a comparable situation in Australia?
- A report from Juniper Research estimates that global digital ad spend is set to reach USD$520bn (£409.9bn) by 2023, with Amazon taking an 8% global market share compared to just 3% today. Where is the budget shifting to Amazon coming from? Will it be from independent ad tech?
- WPP is reported to have taken the stance that it will no longer share media data with consultancy Accenture, given its role of acting as both an auditor and a media agency. Details are as yet unclear, but lots of questions arise from this as to the future of the service layer.
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