In this MadTech podcast special, ExchangeWire’s head of content, John Still, is joined by Jordan Stachini, founder of Co&Co. They explore localisation, out-of-home advertising, the importance of brand community, and how to keep consumers engaged.
Jordan expands on:
- How marketers can avoid making mistakes with localisation
- Why marketers need to go the extra mile when localising out-of-home campaigns
- Why brands should aim to create a community for their target audience
- The importance of creating a memorable experience for the customer