Company details

Categories:
AI & Machine Learning; Consent Management & Privacy; Contextual; Cookieless Targeting; Data Activation; Data Marketplace; CTV, OTT & Video
Website:
iris.tv
Email:
rohan@iris.tv
Geography:
EMEA North America
Location:
Specialism:

Articles

PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers
IAB Europe Releases European Common Commitment for Sustainable Digital Advertising
Thomas Sundgren Joins Nexta as VP of Commercial
Predictions 2022: Next Wave – Blockchain, the Metaverse, and More
Predictions 2022: Publishers & First-Party Data Part 2
View all

PressBox

Oraki - Pioneering a New Paradigm in EMEA's Ad Tech
PubMatic Leads the Way in Adopting Addressability Alternatives, Delivering Monetisation Benefits for Publishers
InMobi Introduces Addressability Gradient, Empowering Advertisers to Solve Identity-Loss Challenges
Channel Factory & Playground xyz Study Highlights the Power of Contextual-Driven Campaigns on YouTube
Startup Studio Bricks Founders Becomes Sparteo
View all
It’s more important than ever to have solutions that enable accurate, brand-safe and contextually relevant targeting…IRIS.TV enables publishers to help marketers gain a much deeper, highly granular understanding of valuable video content across CTV, desktop, and mobile.
— Todd Randak, VP Corporate Strategy, Telaria

Company description

IRIS.TV’s mission is to connect and unify video data to power better consumer experiences and business outcomes. IRIS.TV’s video data platform is a neutral, privacy-first, cookieless solution that provides publishers, broadcasters, and Connected TV apps with secure onboarding and activation of third-party data segments. Since 2013, IRIS.TV has enabled our partners to build scalable solutions on top of our platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions. For more information, visit www.iris.tv.