Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation.

In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and distribution technologies that were lacking in the publishing industry. 

In 2023, after six years of dedicated work, they unveiled four tailor-made solutions for publishers : Actirise for display, FastCMP for CMP, Viously for video, and Voxeus for audio. 

These groundbreaking technologies are already trusted by numerous publishers in France, including major media groups like Figaro and M6 Digital, as well as innovative pure players like Futura and Groupe Marmeladz. 

"Sparteo consists of 80 employees across four offices (Lille, Paris, Berlin, and London). The ad tech group is profitable and will generate 20 million euros in revenue in 2023. A quarter of our business is conducted outside of France, and we now aim to rapidly expand across Europe," explains Denis Marchant, co-founder of Sparteo. He further adds, "By unifying our solutions under a common brand, Sparteo is ready to become a global and independent leader in ad tech for publishers in the coming years."

Establishing a positioning as a One Stop Shop dedicated to publishers and becoming a European leader. 

"The time has come to affirm our positioning by unifying the organisation under a common brand and become the one-stop-shop for publishers: Sparteo," states Benjamin Tolman, co-founder of Sparteo. He continues, "Just as Adobe has done for creatives, Sparteo will do for publishers, with a revenue-sharing model. Sparteo earns when the publisher earns." 

Sparteo empowers publishers to regain control over their websites, audiences, data, and inventory monetisation, ultimately increasing their revenue. The technologies developed by Sparteo benefit from significant investments in artificial intelligence and infrastructure. They create the shortest path between advertisers and publishers, enabling significantly higher revenues compared to previously used solutions, with an average increase of 30%. 

A market demanding technological solutions tailored to the needs of publishers. 

Publishers more than ever require technological partners who understand their needs and are aligned with their success: 

1. The monetisation, audience, and distribution ecosystem continues to grow in complexity. Publishers are compelled to work with numerous partners, who themselves work with multiple intermediaries, often with misaligned interests. Sparteo creates an ecosystem that optimises publishers' overall revenue, without favouring one solution over another. 

2. Publishers need to create new business models to increase their revenue. Sparteo enables this through its established solutions (video, display, audio) as well as new models (paywall, CTV, etc.). 

3. Artificial intelligence significantly enhances the performance of advertising tools, increasing revenue, reducing carbon footprint, and improving team productivity. Sparteo develops predictive advertising engagement tools that enhance advertising performance. 

4. Data management and the media's carbon footprint have become major autonomy and cost control concerns. With investments in its own infrastructure, Sparteo offers its publisher partners the option to store their data in European-based data centres operated by its own teams.