TraderTalk: Brian Fitzpatrick, European Managing Director at Adap.tv, Discusses The High Growth Video Ad Market & Adoption Of Automated Buying In The Channel

Brian Fitzpatrick is European Managing Director at Adap.tv, and a speaker at this year's epic ATS London event.

Here Fitzpatrick discusses a number of different themes including the growth of automated buying in the video ad channel, the key differences between the US and the fragmented European market, what the emergence of the end-to-end stack means for point solutions, and how Adap.tv's tech acts as an enabler in the current buying eco-system.

This will be the first in a number of podcasts leading upto ATS London. The event takes place on September 18 at the BFI. Our full speaker's list is available here. Early bird tickets are now on sale, but we are likely to sell out by the end of this month so you need to be fast to get your ticket to the best speaker line-up our nascent industry has ever seen.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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