The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes to programmatic. ExchangeWire speak exclusively with Frederike Voss (pictured below), CEO and co-founder, orbyd, about the challenges publishers face in the region; yet how, while progress is slow, publishers are fully embracing programmatic.ExchangeWire: What publisher trends stand out in the DACH region?
Frederike Voss: Germany, Austria, and Switzerland are very specialised markets, perhaps too specialised for certain programmatic approaches that might [...]
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; Dentsu Aegis goes for Happy in India; Publicis merges Saatchi & Saatchi units in Malaysia; Mobads buys Singapore mobile ad network; and executive appointments at comScore SEA & Rubicon ANZ.
The Trade Desk tunes into programmatic audio in APAC
The ad tech [...]
Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk aversion with dealing with companies that operate outside of its borders. What does the market look like from the perspective of a homegrown, independent trading desk? ExchangeWire speak with Viktor Eichmann, co-founder and managing director and Daniel Skoda, managing partner, Adlicious to find out their take on the state of the German digital industry and the challenges they face [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying of audio ads at Spotify; Google AMP goes ad; Phillipson to step down as IAB UK CEO; Adyoulike teams up with AOL; and ePrivacy launches two new seals.
Spotify takes programmatic audio global
Music streamer Spotify is expanding its audio ad offering to 59 markets, the company just announced. A new private marketplace for its 15- and 30-second audio ad [...]
Last week (18 May), UK law firm Kemp Little held their annual conference, ‘The Fourth Industrial Revolution… or Evolution’. In this piece, we explore how Artificial Intelligence (AI) increases the scalability of knowledge and legal liability for programmatic advertising.
Dynamic scalability of knowledge
The concept of ‘dynamic scalability of knowledge’ can be explained by looking at what happens when a human and a driverless car are in a collision. Following the accident, both parties will learn from the experience; however, the [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft and Mediasmart partner up; Strategic partnership for Ligatus and AppNexus; Bob Lord joins IBM; Exterion partners with Beyond Analysis; and Sizmek releases MDX-NXT.
AOL Launches Self-Serve Programmatic TV Ad Buying
AOL leaves manual TV ad-buying behind. The media company has just announced a new self-serve TV ad-buying solution as part of their ONE platform.
The move to [...]
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA, IPONWEB, about the rise and rise of header bidding, where publishers need to be vigilant to be successful; and the striking parallels between publisher header bidding and buy-side container tag technology.
In early 2006 I remember sending a panicked email to the DFA product manager at DoubleClick. I was managing the implementation of a Floodlight retagging exercise for [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe buys SmartClip; Trade Desk takes USD$60m in funding; AppNexus partners with Le Figaro; Moat uses funding for developing new metrics; and ClicksMob and AppGrade merge.
Mediengruppe RTL Deutschland to acquire SmartClip
Mediengruppe RTL pushes its video marketing arm. The company has just announced the takeover of a 93.75% share in online video marketer SmartClip. RTL retains a call option for [...]
The agency trading model is constantly evolving; and that’s never more apparent than to those on the outside, who are tasked with developing sustainable partnerships with the agencies as they continue on their journey. Alan Osetek (pictured below), the newly appointed global CEO of Digilant, with a wealth of experience on both sides of the fence, speaks with ExchangeWire about the future of the agency trading model.
ExchangeWire: Digilant has a long history of working closely with agencies. How does it [...]
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia’s ad tech industry still looks at clicks as the primary metrics, which is exacerbating the region’s ad fraud problem.
As it is, six markets in Asian are among the world’s top 10 in terms of click fraud, notes Grace Liau, Vivaki Asia-Pacific general manager, pointing to figures from the 2015 Apsular Fraud [...]