Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.
Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide a full service offering for marketers including data analytics and audience activation. By combining Silverbullet’s vast first-party data approach with Videobeet’s [...]
Embracing the Outcome Model to Deliver Measurable Value: Q&A with Nicolas Bidon, Xaxis
Programmatic in DACH is Happening, Slowly But Surely: Q&A with Frederike Voss, CEO, orbyd
The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU
Ad Tech Independence in Germany Brings Challenges: Q&A with Trading Desk, Adlicious
Spotify Sells Audio Ads Programmatically; Google AMP for Ads
Who Takes Legal Liability?
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
Header Bidding: Throwing the Baby Out with the Bathwater?
RTL Mediengruppe Buys SmartClip; USD$60m funding for The Trade Desk