Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies often have to build bespoke models for clients. Here we speak to Darren Goldie, Managing Partner at Havas, who discusses the approach taken by his agency, how programmatic fits in the process and the key role that can be played by partner publishers to help clients achieve campaign objectives.
#TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution
Recent Posts
- Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing
Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft…
3 months ago - Multilocal’s Fern Potter on How Curation is Benefiting Advertisers
"We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk…
3 months ago - Duration Media’s Brian Murphy on Reducing Emissions while Increasing Revenue
In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with…
5 months ago - Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes
In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye…
5 months ago - Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers
Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of…
7 months ago - The Future of Ad Tech is Curated, According to Audigent’s Drew Stein
In this must-see episode of TraderTalk TV, Audigent's co-founder & CEO, Drew Stein, took to…
7 months ago