#TraderTalkTV: Mobile Retargeting… How It Works And Use Cases

Retargeting on desktop powered the first wave of RTB adoption. Now the next big target for the industry is mobile. But how will mobile retargeting work in such a fragmented space - where there is no universal cookie and you need to navigate around the multi-device id problem? We ask Wesley Biggs, CTO at byyd, to come onto #TraderTalkTV to walk us through the basics of mobile retargeting and the use cases by advertisers.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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