TraderTalk TV Cannes Special: OpenX on Open & Closed Trading Environments

In this special edition of TraderTalk TV recorded at this week’s Cannes Lions festival,Scott Braley, OpenX, SVP, debates open and closed media trading environments with ExchangeWire CEO Ciaran O’Kane.

During the discourse of the conversation they discuss:

– The advent of private marketplaces (PMPs)
– OpenX’s efforts to ensure it deals with the highest quality of inventory on its marketplace
– Holistic yield management for publishers

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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