• Lindsay Rowntree in Ad Fraud 7 years ago

Matt O’Neill, GM Europe, The Media Trust on the Impact of Malvertising on the Ad Industry

Research conducted by The Media Trust and ExchangeWire notes malware is a threat to the success of online publishing and advertising, and those responsible for buying and selling online ads are not equipped to combat the problem.

In this episode of TraderTalk TV, Matt O’Neill, General Manager, Europe, The Media Trust, explains to Rebecca Muir, head of research and analysis, ExchangeWire, the impact malvertising has on the online ad industry and what those within the space can do to protect themselves from it.

This episode covers:
- Where malware comes from
- How malware is affecting online advertising
- How the complexity of the supply chain can affect levels of malvertising
- What the industry can be doing to prevent the spread of malvertising
- The innovations which are being designed to combat the issue

Bot fraudmalvertisingmalware
Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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