Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is one of their biggest fears, according to a recent eMarketer report; and they’re right to be worried. Despite many deploying solutions and strategies to help prevent against fraud, explains Zach Schapira (pictured below), global product strategist, Sizmek, malicious activity is still seeping through.
Newer channels like mobile are no exception. Many marketers – perhaps encouraged by the ‘safety net’ [...]
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected Media, certifications aren’t making enough of a dent in the issue. Writing exclusively for ExchangeWire, Greiner explains how more sophisticated methods are needed to protect ad budgets.
The World Federation of Advertisers estimate that, within the next decade, fraudulent internet traffic schemes will become the second-largest market [...]
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical aspects of fighting digital ad fraud and improving the effectiveness of digital advertising. Here, Dr Fou explains how publishers are affected by ad fraud and [...]
Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire spoke with Ben Sonnex, product manager, Coull and Julia Smith, director of communications, Forensiq (both pictured), about the growth of ad fraud, how it needs to be tackled as an industry, and the steps that the video ad tech platform have put in place to reduce the impact of fraud for their business.
Ad fraud can mean all things to all [...]
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is it and what is being done to tackle it? Ilkka Lassila (pictured below), CTO, Widespace, tells ExchangeWire what his take is on the growing problem.
ExchangeWire: When we talk about mobile ad fraud, what are we referring to specifically?
Ilkka Lassila: Although a majority of criminal activity occurs on larger devices, the phrase “wait five minutes and it’s all mobile” is one that’s becoming more [...]
As NAB comes to a close for another year, aerial robotics and drones are once again a popular topic of conversation. The uptake of drone usage in content production is soaring; but it seems that even drones are susceptible to malware and bot attacks. ExchangeWire speaks with Beth Kindig (pictured below), product evangelist, Intertrust, about how the popularity of drones needs to make way for effective security measures.
What do the Matt Damon film ‘The Great Wall’, Mary J. Blige’s newest music [...]
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability, ExchangeWire speaks with Dr Felix Badura (pictured below), product director & co-founder, Meetrics about the prevalence, detection, measurement, and impact of ad fraud.
ExchangeWire: There are a lot of estimates flying around about the prevalence of ad fraud – what figure is your money on?
Dr. Felix Badura: There’s been a tendency to scare the market with increasingly higher estimates – which [...]
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising industry from a B2B perspective: ad fraud, viewability, and brand safety.
The event, hosted by Richard Foan, chairman, JICWEBS, saw over 150 attendees from across the industry come together, with speakers from the industry bodies that form JICWEBS, speak alongside advertisers and the City of London Police about the developments within the industry to [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: global bot fraud to cost USD$7.2bn in 2016; TV no longer the dominant screen; and branded content sees falling engagement rates.
Bot fraud to cost USD$7.2bn globally in 2016
Globally, bot fraud is predicted to rise 14.3% year-on-year, costing brands USD$7.2bn (£10.3bn) in 2016, according to research from