by Lindsay Rowntree on 4th Nov 2016 in TRADERTALK

Research conducted by The Media Trust and ExchangeWire notes malware is a threat to the success of online publishing and advertising, and those responsible for buying and selling online ads are not equipped to combat the problem.

In this episode of TraderTalk TV, Matt O’Neill, General Manager, Europe, The Media Trust, explains to Rebecca Muir, head of research and analysis, ExchangeWire, the impact malvertising has on the online ad industry and what those within the space can do to protect themselves from it.

This episode covers:
- Where malware comes from
- How malware is affecting online advertising
- How the complexity of the supply chain can affect levels of malvertising
- What the industry can be doing to prevent the spread of malvertising
- The innovations which are being designed to combat the issue

Ad Fraud