The Trade Desk’s Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote

At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market.

In his keynote, Stempeck discusses:

– How the fast fragmentation of consumer behaviour is causing the need for TV to adapt

– How fragmentation causes challenges of inventory scale and how DSPs can help solve for this

– The approach to maximise TV yield

– How agency politics affect the TV-buying landscape

– The future of TV measurement

– Arbitrage and transparency in TV models

– Why it is vital for the consumer experience to be improved

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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