SpotX’s Allen Klosowski Discusses Advanced TV

ExchangeWire CEO, Ciaran O'Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it.

In this episode you will find out:

- The different delivery mechanisms of TV
- The differences between connected and programmatic/addressable TV
- The different types of TV inventory and how they are delivered
- Where companies like SpotX sit within the TV trading market
- How the creative review process operates in the connected TV environment
- Data segments are targeting opportunities available

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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