by Lindsay Rowntree on 9th Jun 2017 in TRADERTALK

ExchangeWire CEO, Ciaran O'Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it.

In this episode you will find out:

- The different delivery mechanisms of TV
- The differences between connected and programmatic/addressable TV
- The different types of TV inventory and how they are delivered
- Where companies like SpotX sit within the TV trading market
- How the creative review process operates in the connected TV environment
- Data segments are targeting opportunities available

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