Triton Digital’s Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

In this episode of TraderTalk TV, ExchangeWire's CEO Ciaran O'Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch of Triton's new audio SSP, Yield-Op.

In this episode you will find out:

- How the MRC defines audio measurement and how Triton Digital's Webcast Metrics are used as the audio measurement tool of currency in the US
- The different players that make up the programmatic audio ecosystem
- How Triton's platform is rolling out the MRC standard globally
- How the a2x programmatic marketplace functions between buyers and sellers
- How the IAB's OpenRTB 2.4 and DAST has helped with audio trading automation
- What the different types of audio publisher look like
- How programmatic audio buying is managed within agencies
- About Triton's new audio SSP (launching today, 23 June), Yield-Op, how it works, and why it is a necessary addition to the programmatic audio market

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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