PulsePoint’s Michelle Raubenheimer Discusses Advertiser Trends in Video

In this voxpop edition of TraderTalk TV, Michelle Raubenheimer, director of business development at PulsePoint, video sponsors of ATS London 2017, discusses the trends in video advertising across the advertising ecosystem.

In this episode, Raubenheimer discusses:

- Trends in the video space for advertisers

- Challenges of demand for video outstripping the supply of available inventory

- PulsePoint's video offering and the integration of the company's solution in its newly launched programmatic platform for the healthcare industry

- The demand trends for video advertising in the healthcare industry

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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