PulsePoint’s Gareth Shaw Discusses Digital Advertising in the Healthcare Industry

In this voxpop edition of TraderTalk TV, Gareth Shaw, general manager EMEA at PulsePoint, video sponsors of ATS London 2017, discusses why the company is developing its programmatic solution and evolving into the burgeoning healthcare industry.

In this episode Shaw explains:

- The background behind PulsePoint's launch of a programmatic platform for the healthcare industry

- How the platform works and the audience it's aimed at

- Why the pharma and healthcare industry is primed for digital growth

- The challenges that exist in digital advertising within the healthcare industry

- How compliance in healthcare advertising is achieved and maintained

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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