PubMatic’s Adam McEnery Discusses Header Bidding Wrapper Solutions

In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology.

McEnery discusses:

- What a wrapper is and how it works

- How a publisher would run due diligence on wrapper selection and set it up

- The difference between server-side and client-side wrappers

- Why a publisher would run both a server-side and client-side solution

- The benefits of server side versus client side, and vice versa

- Why a hybrid solution between client side and server side will be the future of header bidding technology adoption

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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