McEnery discusses:
- What a wrapper is and how it works
- How a publisher would run due diligence on wrapper selection and set it up
- The difference between server-side and client-side wrappers
- Why a publisher would run both a server-side and client-side solution
- The benefits of server side versus client side, and vice versa
- Why a hybrid solution between client side and server side will be the future of header bidding technology adoption