Header Bidding
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising revenue for their business. In this piece for ExchangeWire, Alex Kharitoshin, marketing and product director, Roxot, explains that, in spite of this growth being set to continue, there is a misconception around the impact that header bidding is having on inventory competition. According to eMarketer, 82.5% of digital display ads will be bought [...]
Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking Rates on the Decrease Since 2016; New Majority Stakeholder for Integral Ad Science; Outbrain Acquires AdNgin; Fyber Supplies FairBid Mechanism to Facebook Audience Network; Video Study: Longform Video Ads Keep Users Engaged; and Amobee Integrates with ownerIQ. Ad Blocking Rates on the Decrease Since 2016 Monitoring ad blocking activities for the past two years, a two-year ad blocking audit among the members [...]
European Advertising Market Doubled; Adobe Acquires Magento Commerce
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European Advertising Market Doubled Since 2012; Adobe Buys Magento Commerce for USD$1.68bn; PubMatic’s Quarterly Mobile Index Finds Continued Header Bidding Growth; Sonobi Launches Consent Management Platform; Mediarithmics Expands to UK; and Data Verification Provided by Ericsson Emodo. European Advertising Market Doubled Since 2012 IAB Europe presents new figures for the European advertising market. With social, mobile, and video pushing growth, the advertising market in [...]
Mobile Continues to Fuel Growth of Header Bidding
Today (22 May), PubMatic released its first Quarterly Mobile Index (QMI) report of 2018, providing insight into the mobile advertising industry for both publishers and advertisers during the first quarter of the year. Key highlights include mobile-fuelled header bidding growth; a mobile-web surge in APAC; and the volume of mobile impressions flowing through PMPs seeing continued growth, but not as quickly as the open exchanges. By analysing the flow of digital impressions through PubMatic’s platform, the report identified five key trends [...]
Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric
With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for premium publishers’ video content, ExchangeWire has learnt. Combining PlayAd’s stack with Netric’s platform was a logical step, says Daniel Ahlbert (pictured below), CEO, Netric, as video is becoming increasingly important in the Nordics. Netric’s platform registering video revenue increases of 55% between Q3 and Q4 2017 alone. We [...]
IAB Releases GDPR Framework; OpenX Removes Video Ad Format
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Releases GDPR Framework: Call for Feedback; OpenX Bans 300×250 Video; Improve Digital Offers First-Price Auction Option; New Custom Bid Algorithms at Amobee; and Rubicon Project Opens Its Exchange for Third-Party DSPs. IAB Releases GDPR Framework: Call for Feedback With the release of the draft technical specifications for its GDPR Transparency & Consent Framework, the IAB is now asking industry participants for feedback on their attempts at [...]
Fyber Partners with Tapjoy & AdColony; Digital's Share in OOH Rising
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with AdColony & Tapjoy; 13% of Brands’ Media Budgets Goes to OOH; Triton Digital Integrates a2x with Platform 161; and Mobile eCPM Increase Strongest in EMEA Fyber Partners with AdColony & Tapjoy Tech provider Fyber is launching a new in-app header bidding solution. FairBid allows mobile in-app publishers to maximise their ad monetisation by enabling all types of demand to compete in one [...]
2017 Marked by an Unmistakable Shift Towards Quality
Today (20 February), PubMatic released its fourth Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during last year’s final quarter. Key highlights include the global opportunity represented for mobile video, and a robust premium on eCPMs from mobile PMPs versus the open marketplace. By analysing the flow of digital impressions through PubMatic’s platform, the report identified six key trends. Mobile web header bidding began to reach maturity, with [...]
What's on the Horizon for Header Bidding
Header bidding has been one of the hottest topics for the last year, giving the advertising industry new ways to sell programmatic inventory. Writing exclusively for ExchangeWire, Augustin Ory (pictured below), CEO, The Moneytizer, talks about the ways publishers can be technically prepared to capitalise on header bidding and stay ahead of the game. The digital advertising industry is constantly evolving; and it’s required business to be at its cutting edge to remain competitive. Over the past year, one technology [...]
Now & Next: Header Bidding
Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is a term which has been around since 2014. This edition of ExchangeWire’s Now & Next dives into why header bidding was deemed necessary, if it is still relevant, and whether or not ad tech’s favourite buzzword has a future [...]
Latest Posts
-
The Battle for the Service Layer & the Key Contenders -
Publishers' Response to Buy-Side Algorithms & Low Competition for Their Inventory -
Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind -
Weekly Focus: Alibaba to Overshadow Chinese Competition with 58.2% Market Share -
China to Spend Most Time Watching Online Video; AU Users Find Most Biz Experience Disconnected