Outbrain, plateforme leader de recommandations sur l'open web, a été à nouveau choisie par la régie publicitaire Altice Media Ads & Connect pour un partenariat de plusieurs années. La régie du groupe Altice Media (3ème groupe média privé français), Altice Media [...]

Adomik, el desarrollador líder de software adtech y provedor de análisis de publicidad inteligente, anuncia el lanzamiento de un nuevo producto exclusivo para optimizar el rendimiento de los editores con actividad de publicidad programática. El producto está dedicado a los [...]

Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

VlogBox, a CTV channel development, content distribution, and monetisation platform that brings together leading content creators, has partnered with Publica, a leading connected TV (CTV) ad server. Publica now powers header bidding, server-side ad insertion (SSAI), and ad-break decisioning for [...]

In today's ExchangeWire news digest: China’s Metaverse Industry Committee have admitted 17 new firms; The Trade Desk announce OpenPath as a new tool to compete with Google's ad business; and Jio Platforms invest USD$200m (~£147.4m) into Glance's software.   China's metaverse group [...]

Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage the Amazon demand, put it in competition with the Prebid setup, [...]

The ad revenue optimisation specialist Pubstack can announce an extended partnership with one of the leading media companies in Germany: The FUNKE Media Group. FUNKE has been offering its customers maximum cross-media reach and quality editorial environments. "It is great to [...]

Der Spezialist für Werbeerlösoptimierung Pubstack kann eine erweiterte Partnerschaft mit einem der führenden Medienunternehmen in Deutschland bekannt geben: Die FUNKE Mediengruppe. FUNKE bietet seinen Kunden maximale crossmediale Reichweite und hochwertige redaktionelle Umfelder. "Es ist großartig zu sehen, wie die Teams bei [...]

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]