ID5’s Mathieu Roche Discusses the Identity Challenge

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Mathieu Roche, CEO & co-founder of ID5, to discuss the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting.

Roche discusses:
- The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match rates.
- How 'common language' ID solutions can solve the ID match rate problem, allowing publishers to monetise more impressions.
- Why identity should be an open-source solution, rather than a competitive tool, in order for the ecosystem to thrive.
- How the Universal ID solution solves the availability problem in a privacy-by-design system.

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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