Alkimi Exchange’s Ben Putley on the Evolution of Infrastructure in Ad Tech

In this latest episode of TraderTalk TV, Ben Putley, CEO and co-founder of Alkimi Exchange, joins ExchangeWire’s Ciaran O'Kane to discuss the evolution of infrastructure in ad tech.

In this session, Putley and O'Kane cover:

– the current nature of the programmatic ecosystem

– the pitfalls and challenges of ad buying today

– how Alkimi Exchange's approach resolves these issues.

Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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