Industry Infrastructure

  • Innovation Will Always Find a Home

    Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or half full. As Kieth Petri, chief strategy officer, Screen6, writing exclusively for ExchangeWire, explains, some have said that recent consolidation is the sign of an ‘Ad Tech Apocalypse’; and others see how innovative companies are finding their rightful place amongst the larger ad-tech stacks – able to meet market challenges and provide value in ways that the established ad-tech [...]

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  • Cutting Complexity While Increasing Control

    As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and senior partner at Entropia, one of Malaysia’s leading agencies. In the session, Singh and Prashant highlighted how Entropia and Adform deployed a full-stack ad tech solution, which resulted in Entropia increasing their process efficiency by 80% over their previous single point ad tech approach.

    A large grocery franchise in Malaysia needed to deliver their campaigns, which were regularly updated and advertised [...]

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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

    Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in digital marketing. Deloitte, IBM, Accenture, and McKinsey are all building internal capabilities to attract more business from brand marketers.

    Creative seems to be a focus for much of their activity thus far – where, presumably, fat consultancy fees can be charged to clients. Media buying has not really had a lot of interest for ad [...]

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  • Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and CMOs not satisfied with customer retention.

    Viewability boosts from walled gardens

    Walled garden video dramatically outperforms other forms of online video, finds Pixability’s second ‘Annual state of Walled Garden Video Advertising’ report.

    Facebook and Instagram CPVs rose by 60% between Q1 and [...]

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  • Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in UK; Troubles with CRM; Cross-border trade rises despite Brexit; and Memorable premium content.

    Mobile on track to be number one video screen in UK

    There is set to be an explosion in video viewing on mobile devices, with mobile ad spend predicted [...]

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  • Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & AR wanted in more apps; Rise in requests for location data; and Payment terms hurting small agencies.

    Brexit & Trump cause digital marketers to rethink

    Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following [...]

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  • Experts Predict How the Advertising Industry Infrastructure will Change in 2017

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on how the infrastructure of the industry will begin to [...]

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  • Now & Next: Content Sharing Platforms

    Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. The popularity of content sharing platforms means brands must have a strong presence on each of them. This edition of ExchangeWire’s Now & Next feature examines what brands must do to strengthen engagement on content sharing platforms, how strategies must [...]

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  • Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5. 

    TubeMogul acquired by Adobe

    Adobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash.

    With the acquisition of TubeMogul, Adobe hopes to [...]

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  • Programmatic Challenges: Raising the Floor as Well as the Ceiling

    It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of these challenges still persist. In this piece, Robert Webster (pictured below), chief strategy officer, Crimtan explains how, in many cases, solutions are out there, but the process by which to adopt them is complicated, largely causing the challenges to remain.  

    Digital Display first became a discipline when The Spice Girls were singing Wannabe, Fergie and [...]

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