Industry Infrastructure

  • How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict

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  • Converging Ad Tech & Martech: Reality or Distant Future?

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  • Blockchain Buzz Could Overshadow the Benefits: Q&A with IAB Working Group Co-Chairs

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  • Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

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  • ID5 Launches to Clean Up Cookie Synchronisation

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  • The Time for Publisher Ad Technology Independence is Now

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  • Innovation Will Always Find a Home

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  • Cutting Complexity While Increasing Control

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  • Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

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  • Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

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