• Untangling the Web: Q&A with Alkimi Exchange

    In this interview with ExchangeWire following the recent webcast discussing the future infrastructure of the ad tech industry, Alkimi Exchange's Neil Bruce (CCO); Adam Chorley (COO); and Ben Putley (CEO) discuss the benefits of pursuing a decentralised approach and how [...]

  • Industry Collaboration and Augmentation - the OSS Way

    In this article, Jonas Jaanimagi, technology lead at IAB Australia, discusses the need for greater collaboration within the industry, and explains how Open Source is helping bring that about. In the current environment in our industry, it’s often hard to see [...]

  • Introducing IAB Spain's TCPF - Q&A with Mikel Lekaroz

    Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about the initiative's Transparency, Consent, and Privacy Framework (TCPF), explaining how it works and what it aims to bring to the [...]

  • A Serious End Game is Playing Out for Rogue Programmatic Traders

    In this article written exclusively for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia, explains how the IAB Tech Lab will help the industry rid itself of rogue programmatic traders. The mechanics of automated digital advertising are regularly compared [...]

  • The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness

    Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them? Do consumers understand that content can only be free if personalised advertising takes place and cookies are accepted? Kasper Skou [...]

  • SPAC, PE or IPO: 2021 Outlook for Europe's Big Ad Tech

    At the tail end of last year I profiled 17 European ad tech companies that I expect to do big things in 2021. With the exception of one or two, these companies are very much at the start of their [...]

  • Re-Architecting the Mechanisms of Digital Marketing

    Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

  • 2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital

    As we get ever closer to the end of 2020, more and more of us are reflecting on how the year's most significant event - the COVID pandemic - shaped the way our industry worked. Helene Hall (pictured below), CEO [...]

  • 9 Wild Predictions for MadTech & More

    It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

  • Mintegral Accused of Fraud; Oracle's TikTok Bid; Snowflake Files for IPO

    In today’s ExchangeWire news digest: Mintegral accused of click attribution fraud; Sequoia Capital and General Atlantic influencing Oracle TikTok bid; and Snowflake files for IPO.  Mintegral accused of click attribution fraud Beijing-based ad network Mintegral has been accused of committing ad attribution [...]