Industry Infrastructure

  • Experts Predict How the Advertising Industry Infrastructure will Change in 2017

    2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest series instalment, experts deliver their opinions on how the infrastructure of the industry will begin to [...]

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  • Now & Next: Content Sharing Platforms

    Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users (DAUs). Snapchat isn’t far behind, with 100 million DAUs and a grand total of nine thousand snaps posted every second. The popularity of content sharing platforms means brands must have a strong presence on each of them. This edition of ExchangeWire’s Now & Next feature examines what brands must do to strengthen engagement on content sharing platforms, how strategies must [...]

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  • Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution by Archant; and Sizmek goes HTML5. 

    TubeMogul acquired by Adobe

    Adobe has entered into a definitive agreement to acquire TubeMogul for a price tag of approximately USD$540m (£433m) net of debt and cash.

    With the acquisition of TubeMogul, Adobe hopes to [...]

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  • Programmatic Challenges: Raising the Floor as Well as the Ceiling

    It’s no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts to address them, many of these challenges still persist. In this piece, Robert Webster (pictured below), chief strategy officer, Crimtan explains how, in many cases, solutions are out there, but the process by which to adopt them is complicated, largely causing the challenges to remain.  

    Digital Display first became a discipline when The Spice Girls were singing Wannabe, Fergie and [...]

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  • The Fall of Walled Gardens: Time for Transparency

    How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric assessment, according to Theo Theodorou, EMEA MD, xAd. Writing exclusively for ExchangeWire, Theodorou explains how transparency is key, and advertisers are beginning to realise that.

    Speaking on the company’s recent earnings call, WPP’s CEO Sir Martin Sorrell announced the time had come for businesses to demand better metrics on [...]

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  • Pressing on with Programmatic at dmexco 2016

    dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers from the world of marketing, including Sir Martin Sorrell and Twitter founder Jack Dorsey, talking about the wonders of the future of advertising technology. Writing exclusively for ExchangeWire, Richard Nunn (pictured below), Chief Revenue Officer, RhythmOne gives his take on the conference which is a celebration of ad tech.

    If there was [...]

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  • Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Grey audiences booking holidays online; iOS not immune to app-install fraud; Budgets allocated beyond pre-roll; Publishers see post-Brexit growth.

    Grey audiences booking holidays online

    Two-thirds (65%) of audiences aged 55+ are more likely to book a holiday with a company that offers them a deal via email, research from Mailjet suggests. Personalisation is key [...]

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  • The Future of Measurement: Universal ID Adoption

    The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail for many. What’s stopping us? David de Jong (pictured below), co-founder and CEO, Screen6, firmly believes the future of the industry relies upon a universal ID.

    The key inhibitors in the growth of cross-device are scale and persistence. When the scale issue even begins to [...]

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  • Micro moments; Creativity through social media

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through social media.

    Micro moments

    The increasing price of advertising is attracting consumers towards moment marketing, research by TVTY finds. It highlights that 90% of brand marketers are feeling the effect of rising ad costs. While one-in-five are cutting costs, such as [...]

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  • Beeswax Receive Series A Funding; Adform Make DMP Standalone

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for mobile data;  Funding for Ogury; and Intelligent Optimisations becomes iotec.

    First funding round for Beeswax

    Beeswax have just announced a double-figure Series A investment round, led by Foundry Group and RRE Ventures. The funding amounts to USD$11m (£8.2m).

    With the new capital, Beeswax intend [...]

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