MINT’s Carlo De Matteo on the Inefficiency of the Planning Buying Process

In this latest episode of TraderTalk TV, Carlo De Matteo, COO of MINT, joins ExchangeWire’s Ciaran O’Kane to discuss the inefficiency of the planning buying process.

In this session, De Matteo and O’Kane cover:
- the current inefficiencies of the planning/buying process

- the pain points that need to be solved

- how more mundane day-to-day tasks of planner/buyers can be automated to allocate time to critical client strategy work

- how the MINT platform addresses these issues

MINT

MINT is a world-leading SaaS company in the Advertising Resource Management (ARM) sector, headquartered  in New York with an international presence in London, Paris, Munich, Milan, Rome and São Paulo.
Leading enterprise brands from all main indu...

More about MINT »
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Grainne Reid: Grainne Reid joined ExchangeWire in 2014 as marketing executive. She works on planning and organising ExchangeWire ATS global events. Grainne deploys content marketing and social media marketing for ExchangeWire published content as well as ATS events.  Grainne holds a Bachelors Degree in Marketing and has a Masters in International Business, both from Dublin Institute of Technology.
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