Publica’s Ben Antier on The Evolution of Programmatic TV

In this latest episode of TraderTalk TV, Ben Antier, co-founder & CEO, Publica, joins ExchangeWire’s Ciaran O’Kane to explore how programmatic TV has evolved and how the introduction of new IAB protocols will amplify this.

 

In this session, Antier and O’Kane discuss:

- How CTV publishers monetise their CTV ad inventory; 

- Why there has been a delay by some to lean into programmatic when it comes to CTV monetisation;

- The components of a bid request;

- Why the introduction of 'pod bidding' in OpenRTB 2.6 is an important milestone in CTV advertising;

- The introduction of new IAB protocols to make CTV supply more secure.

Zara Briggs: Zara joined ExchangeWire in 2021 as a staff writer, which involved compiling and publishing the daily news digest and managing ExchangeWire's PressBox service. After becoming more involved in marketing, Zara’s role adapted accordingly. Under the role of Senior Marketing & Events Executive, Zara works on planning and organising ExchangeWire's ATS global events programme, as well as the marketing and promotion of all ExchangeWire content products. Zara holds a Bachelors Degree in Fashion Journalism from the University for the Creative Arts, and has experience in interview transcription, magazine composition, and article writing.
Related Post
  1. Multilocal Integrates with Onetag to Simplify Access to High-Quality Inventory
  2. OpenX Elevates Joel Meyer to SVP of Engineering
  3. Deutsche Telekom’s Alliance with Equativ Strengthens Advertisers’ Ability to Maximise the Addressable Advertising TV Landscape
Recent Posts
  1. OptiDigital’s Magali Quentel-Reme on Dynamic Price Flooring

    CEO and co-founder of OptiDigital, Magali Quentel-Reme, joins ExchangeWire CSO Ciarán O'Kane in front of…

    10 hours ago
  2. Microsoft Advertising’s Joseph Merhej on the Importance of Privacy-First Marketing

    Ciarán O'Kane is joined at the whiteboard by Joseph Merhej, senior solutions architect at Microsoft…

    3 months ago
  3. Multilocal’s Fern Potter on How Curation is Benefiting Advertisers

    "We're not just after the quantitative components, but also qualitative." In this episode of TraderTalk…

    3 months ago
  4. Duration Media’s Brian Murphy on Reducing Emissions while Increasing Revenue

    In our latest TraderTalkTV video, we explore the intersection of sustainability and digital advertising with…

    5 months ago
  5. Lumen’s CEO, Mike Follett, on Attention as a Service for Advertising Outcomes

    In this episode of TraderTalk TV, Lumen's CEO Michael Follett, talks through the Lumen eye…

    5 months ago
  6. Digiseg’s Søren H. Dinesen on the Issues Currently Facing Publishers

    Søren H. Dinesen, CEO and co-founder of Digiseg, joins John Still for this episode of…

    7 months ago