by Zara Briggs on 10th Feb 2022 in TRADERTALK

In this latest episode of TraderTalk TV, Ben Antier, co-founder & CEO, Publica, joins ExchangeWire’s Ciaran O’Kane to explore how programmatic TV has evolved and how the introduction of new IAB protocols will amplify this.

In this session, Antier and O’Kane discuss:

- How CTV publishers monetise their CTV ad inventory; 

- Why there has been a delay by some to lean into programmatic when it comes to CTV monetisation;

- The components of a bid request;

- Why the introduction of 'pod bidding' in OpenRTB 2.6 is an important milestone in CTV advertising;

- The introduction of new IAB protocols to make CTV supply more secure.

CTVProgrammaticProgrammatic TV