TikTok’s Samer Ragheb on Full Funnel Commerce and why #TikTokMadeMeBuyIt

In this latest TraderTalk TV, TikTok's head of product marketing, commerce, Europe Samer Ragheb joins Ciarán O'Kane to discuss full funnel commerce and how TikTok is utilising it.

In this session, Ragheb and O'Kane break down:

- How to define full funnel commerce.

- The challenges of using this approach and how to overcome them.

- How TikTok incorporates performance into user experience.

- TikTok's new shopping ad product and how a brand, agency, or buyer would use it.

Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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